It's when I see things like this, that I'm reminded how cool Montreal can be (sometimes). This is a sweet new promo video/short film to promote Kapok, a new store that recently opened here in Montreal. Check their blog out. They carry a carefully curated selection of brands from all over the world; Super minimalist and clean. I think they did a great job with the video, conveying such a strong sense of joie de vivre. Something we'll need to get through this treacherous winter ahead.